
Joy started his business in 1992 and has worked with some of the foremost London clients for many years. He is a specialist in implants and advises other dental professionals in this area. Joy has had a relationship with Eastman Dental Hospital for over 20 years and advised consultants specialising at the Hospital as well as training many apprentices.
As owner of the laboratory he has broadened the team and invested significantly in digital technology to provide a wider range of services to clients.

Charlie Francis-Smith is an experienced management consultant who specialises in the SME sector. He has a legal and financial background and has previously been CEO of a group of companies. He has direct practical knowledge and experience in investing, establishing companies, developing and ensuring governance, operational, HR, financial, and legal policies are in place. He is dually trained as a lawyer and accountant and was appointed in 2016 to advise on strategy including acquisitions.

Olga is a key member of the Smile team and oversees the day to day running of the laboratory. She is an experienced dental technician who specialises in ceramics and digital scanning technologies. Olga has a keen eye for detail and ensures all technicians adhere to the strict quality management system at Smile.

Zoe is a highly experienced prosthetics technician who joined the team in April 2022 as part of our merger with Azura Laboratory in Bury St Edmunds. Zoe is a highly professional and capable technician and has quickly found her feet in our busy laboratory continuing to deal with her long term clients.

Adelina is a trainee Dental Technician and a valued member of our busy team who assists in all aspects of our laboratory including prosthetics, crown and bridge and orthodontics.